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Sara Lee Finds Buyer for Global Home Insecticide Business

Risdect, Fumitox brands headed to SCJ in $188 million deal.

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By: TOM BRANNA

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SC Johnson has reached an agreement to acquire Sara Lee’s global household insecticides business.The deal—valued at approximately $188 million—includes Ridsect, Bloom, Catch, Cucal, Pyrel, Vapona, and Fumitox brands, which are sold throughout Asia, Europe, Russia and Africa. “The binding offer for our remaining insecticides business moves Sara Lee one step closer to focusing exclusively on our core food and beverage businesses, where we have strong competitive positions,” said Marcel Sm...

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